Analytics & Measurement Workshops

Introduction

Data is everywhere, but insights are rare. Our Analytics & Measurement Workshops cut through the noise by teaching executives, founders and marketing teams how to interpret digital metrics. You’ll learn to read dashboards, spot meaningful trends and measure what matters—so you can steer your organisation in the right direction.

What You’ll Learn

• How to set up KPIs that align with your business goals.
• Understanding Google Analytics 4, Looker Studio and Tag Manager basics.
• Building dashboards that surface actionable insights rather than vanity metrics.
• Interpreting attribution models and customer journeys.
• Using data to optimise marketing spend and maximise ROI.

Our Workshop Format

• Pre‑Workshop Assessment: We review your current reporting setup and define learning goals with you.
• Interactive Sessions: Sessions can be delivered in‑person or online. Expect hands‑on exercises and live analysis of your own data.
• Custom Dashboards: We build prototype dashboards tailored to your business, which you can refine and use post‑workshop.
• Follow‑Up Support: After the training, we remain on call to answer questions and help you apply your new skills.

Deliverables & Pricing

Workshops are available as half‑day, full‑day or multi‑day formats. Contact us for a tailored agenda and quote.

Success Story: Summit Holdings

“Our leadership team finally understands which numbers matter. The dashboards BWD Media helped us build guide every board meeting—and we’ve shifted resources accordingly.”

— Peter N., CFO

• Improved Decision Making: Reduced reporting time by 70 percent.
• Budget Efficiency: Reallocated 15 percent of spend from underperforming channels.
• Team Alignment: Established a shared language around data across departments.

Frequently Asked Questions