Patrons – Restaurant Launch & Local Reach
Standing up a credible presence and filling tables with smart local targeting and clear measurement.
Project overview
- Client: Patrons – a new bar & restaurant launching in New Zealand.
- Locations: Hamilton and Methven, offering craft beer and hearty fare.
- Objective: Appear professionally online, generate local awareness and track calls, directions and visits from day one.
Challenges & objectives
- Claim and optimise the business profile so searchers see accurate hours, menu details and messaging.
- Generate local buzz without wasting budget on irrelevant audiences.
- Measure performance from day one—calls, directions, website visits and bookings.
What we implemented
- Local optimisation: Claimed and optimised the Google Business Profile with accurate hours, menu links and messaging, plus correct team access.
- Targeted video campaigns: Launched YouTube ads via Google Ads to build pre‑launch awareness, using creative that captured the vibe and menu.
- Conversion tracking: Set up GA4 and Google Ads events for calls, directions and website visits with consistent UTM tagging.
- Budget focus: Concentrated spend on nearby, high‑intent audiences rather than broad reach.
Results & impact
- Discoverability: Patrons was easy to find on Search and Maps from day one, with accurate information and messaging.
- Local buzz: Targeted video ads generated awareness in surrounding communities without overspending.
- Measurable impact: Conversion tracking delivered insight into calls, directions and visits, enabling weekly optimisation.
Key takeaway
A clean setup and smart local targeting ensure new hospitality businesses reach diners efficiently. Focus on the fundamentals—local search optimisation, resonant creative and clear analytics—and your venue can open its doors with confidence and a path to ongoing improvement.